Fish is future protein…

In November, world fisheries day had been celebrated by multiple universities in Pakistan. They all had gathered to create awareness about fish among the public in an attempt to improve the per capita consumption.  This year the international theme was “Critical Importance of Healthy Ocean Ecosystem”. However, the aquaculture is in infancy in Pakistan and the local consumption pattern are really devastating being static at 2kg. That is why, “ Redefining Consumer Choice” was focused locally. Alltech Pakistan Pvt. Ltd.  had collaborated with different universities having aquaculture core and experts including University of Veterinary and Animal Sciences (UVAS), Govt. College University (GCU), University of Education (UoE) and University of Sindh (UoS). The aim of arranging such activities was  to disseminate the maximum knowledge about fish to the local consumer and improve their perception. Aquaculture in Pakistan is growing and now stakeholders, academia and govt. are improving liaison to uplift this sector. For innovation, value addition and sustainability of this fairly new industry, academia with public-private support had scaled up and developed allied facilities for R&D and value addition. It’s appreciated and still there is a lot that can be done by working together in a right direction. Fish is future protein and we are the custodians of our future.