MARKET ANALYSIS

CONNECTERRA TO LAUNCH AI TECHNOLOGY IN NEW ZEALAND

Dutch-based startup Connecterra recently announced its intent to launch its artificial intelligence technology, Ida (Intelligent Dairy Assistant) in New Zealand. The company signed an agreement with Fonterra Co-Operative Group. Fonterra is owned by 8,800 New Zealand dairy farmers and is the world’s largest exporter of dairy products.  Ida combines behavior data that’s collected via collar-mounted sensors with data from internet-connected farm systems, farm equipment and third-party sources. It then uses artificial intelligence to translate the data into real-time, easy-to-understand insights in the app. Farmers can use the app to provide feedback, which allows Ida to become smarter and more personalised through machine learning.  The announcement followed the completion of a two-year trial on a dairy farm in South Waikato.