The Norwegian Seafood Association and Atea launched the network last year, which allows fish farming companies to share data from the entire life cycle of salmon to consumers all over the world by IBM Blockchain technology. The Norwegian Seafood Trust network builds supplier and consumer trust in the supply chain by creating a permanent, immutable and digitized chain of transactions. This way, feed manufacturers, fish farmers, distributors and retailers can all access comprehensive product data in near real-time. Each member of the chain can also download and use an app to scan each salmon lot at each point of receipt. Espen Braathe, head of IBM Food Trust Europe, states that blockchain technology helps the industry meet the industry and consumers’ needs for documentation. “Over time, the industry has been challenged to put in place good documentation systems that tell us all about the food we eat. Blockchain technology enables this type of tracking and digitization of data in a secured and easy way.” Through this network, the entire value chain is represented.