The Global Aquaculture Alliance’s (GAA) Best Aquaculture Practices (BAP) certification program and traceability companies Wholechain and Legit Fish are developing real-time digital solutions to strengthen BAP’s visibility into producer supply chains. In collaboration with global seafood suppliers Thai Union and Devi Seafoods, BAP is working to enable direct data transfer from BAP-certified facilities to BAP’s internal data systems as companies trace products in their supply chains. This collaborative integration allows seafood businesses, the marketplace, regulators, and BAP to meet their traceability data requirements without duplication of effort. “Real-time, digital traceability opens a new world that the retailer and consumer can easily enter – via a QR code – to view the full provenance and sustainability of seafood products. These pilots come as the seafood industry places a greater emphasis on technology-driven traceability because consumers and retailer demand greater levels of transparency for products consumed. The industry is also adjusting to upcoming regulatory requirements such as the U.S. Food and Drug Administration’s Food Safety Modernization Act, specifically Rule 204, which will require seafood companies to capture traceability back to the farm or boat. BAP looks forward to collaborating with others in the industry as the program makes progress in this traceability initiative. BAP encourages those interested in providing input on this exciting work to reach out directly to the team.