As the world’s biggest aquaculture producer ramps up the stakes on sustainability, traceability and food quality, Danish feed giant Bio Mar is leveraging its joint venture with Tongwei to take full advantage. BioMar’s new feed factory in Wuxi, China, has entered the market at a time of rapid development in Chinese aquaculture as the government promotes green farming developments and the burgeoning middle class pushes for more traceability in food supply chains.

“On one hand, the demand on high-quality and safe seafood becomes stronger and stronger while on the other hand, the industry still needs to strive to become more efficient, improve traceability and be more sustainable.  [And this] requires collaborations between all parties in the value chain.” BioMar CEO Carlos Diaz told. With the joint venture’s existing plant, Zhuhai Haiwei, focusing on high-end warm water species in southern China, the new Wuxi factory is broadening the joint venture’s product portfolio, geographic coverage and supply capability. The factory is producing advanced feed for popular local species such as largemouth bass and large yellow croaker, for which producers have traditionally been reliant on trash fish feed But the100, 000-metric-ton capacity factory also has new capability for farming trout, sturgeon and turbot, traditionally European species that BioMar has been servicing on other continents for several decades, but which are also fast finding a foothold in the Chinese aquaculture arena.

“We believe we have established a good business in China through a combination of local production and imported products,” said Diaz. “We are serving traditional customers as well as customers striving to bring new value propositions to retailers and end consumers. The Wuxi factory will allow new possibilities for customers with advanced product requirements through all production life stages.”