KFC has decided to suspend its slogan “It’s Finger Lickin’ good” on its advertising around the globe, calling it inappropriate during these times of the Covid-19 pandemic.
The COVID outbreak has influenced the marketing of KFC. Kentucky Fried Chicken has suspended its well-known slogan “It’s Finger Lickin’ good”.
With hand-washing and regular sanitizing have become the ‘new normal’, KFC said their slogan “doesn’t feel quite right”.
In pictures and video clip released by the chain, the phrase “Finger Lickin’” had been blurred out from the images of its chicken buckets. The ad then ends: “That thing we always say? Ignore it. For now.”