FOOD TRENDS

RAPPER TYGA LAUNCHES VIRTUAL CHICKEN RESTURANT CHAIN

Tyga has partnered with virtual restaurant pioneer Robert Earl to open Tyga Bites, a delivery-only concept specializing in antibiotic-free, oven-baked, boneless chicken bites.

The menu offers bite-sized chicken with a choice of three “spice dusts” – black garlic, lemon black pepper and peri-peri – as well as 12 sauces, regular or sweet potato Tyga Tots, chocolate chip cookies and beverages.

“I wanted to make sure the whole menu, flavors and even the packaging was on point,” Tyga said. “Consumers can now enjoy Tyga Bites at home through our partnership with Grubhub, offering contact-free delivery for everyone’s added comfort and peace of mind” Robert Earl said.

In addition, with the dining rooms of many of their favorite restaurants closed during COVID-19, consumers are ordering more delivery to get a break from cooking at home

This has only accelerated the move towards virtual kitchens.

Tyga Bites are available to order via Grubhub in more than 30 major markets across the U.S. The brand has plans to expand to more than 500 locations in coming months.